At the latest since the sale of the “Runtastic” app to Adidas for 220 million euro or “Myfitnesspal” to Under Armour for 475 million euro, the world knows the potential of the fitness industry for start-ups. The three founders Nico, Max and Bernhard recognized this potential during their studies at the Vienna University of Economics about 2 years ago. The developers are still at the testing stage, but soon they want to take the app and therefore also fitness studios to a new level. This is a solution for banning the pen and paper from the sports bag for the training utterly.
Our January Start-Up: Fittrack
What is Fittrack?